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MARKETPLACES

US Market Overview

The US e-commerce market surpassed $1.2 trillion in 2024, led by these platforms: Amazon, Walmart, eBay, Etsy, Target Plus, Wayfair, Shopify.

Amazon

38–40% Market Share The global leader in e-commerce with the highest customer trust.

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Walmart

6–7% Market Share

Fastest-growing online marketplace in the US.

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eBay

4–5% Market Share

Strong in electronics, auto parts, and refurbished categories.

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Etsy

2% Market Share

Perfect for handmade, custom & personalized products.

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Target Plus

Curated Marketplace

Home, baby, essentials & beauty-focused; invite-only.

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Wayfair

Leader in furniture, home decor & large items.

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Shopify (D2C)

Powering 30%+ of D2C brands in America — essential for brand identity.

BrandWhisp supports growth across all major marketplaces.

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